Google to Penalize Non-Mobile-Friendly Websites

March 11, 2015

Soon, Google will start penalizing websites that aren't mobile friendly. Read more and check out the FREE mobile-friendly test they offer to see how your site measures up.

 

Read more from Google:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

 

In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.

 

Today, we’re announcing two important changes to help users discover more mobile-friendly content: 

 

1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and w

 

ill have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. 

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test. 
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report. 
2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. 

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.


Posted by Takaki Makino, Chaesang Jung, and Doantam Phan

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content: 

1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. 

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test. 
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report. 
2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. 

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.


Posted by Takaki Makino, Chaesang Jung, and Doantam Phan

 

 

Please reload

Featured Posts

Everyday Mentoring with JaneKnows.com

November 7, 2014

1/6
Please reload

Recent Posts

March 21, 2014

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

© 2019 n8 Communication
PO Box 907 Lyons, CO 80540
303-641-3116
Denver, Boulder, Longmont Marketing Agency​

Small Business, Non-Profit, Government 

Marketing, Special Events, Custom Promotional Products