SHOW and tell your story – video is the new marketing

March 2, 2014

Video marketing is one the best ways to boost your online presence.  Let me count the ways:

 

-Using video is 98 percent more likely to put you on the first page of searches.(ComScore / Forrester Research, 2011)

 

-Video on a web page increases response rates by an average of 45 percent. (ComScore / Forrester Research, 2011)

 

-When watched by visitors, video makes them 95 percent more likely to buy.(ComScore / Forrester Research, 2011)

 

PLUS, video can significantly boost your email marketing:

-Video in email marketing has been shown to increase click-through rates by over 96 percent. In response, the number of marketers planning to use video in email campaigns has increased 5x since 2009. (Implix 2010 Email Marketing Trends Survey)

 

-Forrester Research study showed video increased click-through rates by two to three times. (Forrester, 2010)

 

-In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75 percent reduction in subscriber opt-outs. (Eloqua, 2010)

 

Not using video as part of your overall marketing approach? Think again!

 

Lights, camera, ACTION, small businesses!

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